The Ultimate Content Marketing Tools List has 100+ vendors aligned by user-focused categories. 71% of marketers are increasing their content marketing budget in 2014. Because of this, the content marketing tools universe is expanding.
[Video] We know what marketers need: more measurable, tangible, convertible, qualified, sales-ready leads. And while we might be the underdog in our industry, we're known for producing solid results, so when you're ready for that, talk to us. (...)
Topics for Today’s Session:
1. How has the role of marketing changed in the past 10 years? How will it change in the future?
2. Traditional “data-think” will not be adequate to prepare for the future of marketing
3. How marketers can leverage (...)
Forrester's Laura Ramos' research finds that those involved in marketing automation today recognize that these systems not only affect revenue generation efficiency but also deepen the bonds between buyers and the firms that serve them.
Marketing automation has been already adopted by all kinds of brands and has proved to be more than just a tech fad. Once reserved for organizations with big budgets and very technically skilled marketers, this technology is now expanding (...)
Over the past couple of months, I've spoken with leading marketing automation consultants and SaaS providers to discuss the gaps between Marketing Automation and Social Media Marketing solutions and to identify ways to better integrate these (...)
This Mindmeister Mindmap shows the many moving parts involved in a robust social content marketing system. The automation component of this model comes from the Scoop.it content curtation and syndication pulbishing platform.
If you're a marketer, than you understand the power of enterprise mobility: the timeliness of the follow up, the immediate access to marketing collateral, and the ability to track prospect activity at anytime. But, in marketing, it's important (...)
In the world of B2B marketing, historically, there’s been a general hesitance and even skepticism, towards social media. While varied, the reasons were mainly due to the lack of available metrics that could show the effectiveness, or lack (...)
Scoop.it is a powerful content curation and syndication platform where you can configure the curtation engine to find high quality article, videos and podcasts that you can host on your Scooped stories on a Topic Board and share your curated (...)
Last year the Investis IQ Audience Insight Report found that two thirds of visits to corporate websites from social networks came from LinkedIn. New research from Oktopost shows that LinkedIn not only drives more traffic but also the vast (...)
Much has been written about NPS (Net Promoter Score) calculation. It is rather hard to bring something new in these stories but I will still try. While reading loads of materials on NPS I understood that the key points we need to know to apply (...)